Northdale Oil Co.
Northdale is a multigenerational business, founded by Dale Reck in 1967. Dale embarked upon his endeavor with one truck, selling fuel to local family farms and residences. He expanded to operate bulk facilities out of Neche and Walhalla, ND. In 1992 his son, Scott, moved home to Neche with his wife, Missy. A few years passed, and Scott and Missy purchased the business from Scott’s father, Dale.
Overview
Much like his father, Scott is a family man, friend, and progressive business owner. His ambition and energy, Missy’s spirit and determination, their loyal team members and their valued customers are driving factors for growth. Northdale has expanded their footprint by adding convenience stores, trucks to their fleet, and widening their product slate.
Their company and family values lie in faith, family, community, teamwork, and hard work. With the third generation stepping into the family-owned and valued business, Northdale continues to find new & improved ways to serve their communities.
The Partnership
Northdale partnered with the Be Told team in December 2021. They were seeking a partner to help them develop their brand, grow their values, and connect with the communities they serve on a deeper level.
The Story to BE TOLD
We recognized Northdale’s strong passion for what they do and who they do it for. Being able to genuinely support their customers is what “fills their tanks.” We honed in on that admirable quality.
The Deliverable
Our partnership helped to develop their culture, grow their brand passion, and reignite the desire to serve and teach their values to their team, customers and community.
Brothers Market
We created a dynamic video for Northdale to feature one of their latest acquisitions, giving viewers a fun and engaging walkthrough of the many amenities this location has to offer.
From its thoughtfully designed layout to the variety of services available, the video highlights how Northdale is redefining the convenience store experience in the lakes area. Whether it’s fueling up, grabbing essentials, or enjoying a quick snack, this location provides everything locals and visitors need, all in one stop.
This project showcases Northdale’s commitment to bringing quality, convenience, and community to every store they operate.
We’re excited to help Northdale introduce their newest location to the lakes area in a way that’s as welcoming and efficient as their stores.
